Working with the media
One of the challenges of public engagement activities to date has been publicising the events to a wider audience – to increase participation and to disseminate the findings further. Anecdotal evidence suggests that it is difficult to engage the mass media – even when the dialogues were likely to generate controversy.
This research asked whether this view was right and whether policy makers can be more effective in working with journalists, through a review of media coverage of public dialogue and interviews with journalists and science communicators.
This report is one of a series of six covering research undertaken by Sciencewise. The workstreams aim to explore specific aspects of public and stakeholder engagement resulting in guidance for policy makers who want to engage people within their policy area.
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